The
following is a Market Analysis Overview of the RTM
Home Market Potential for new RTM Builders based on current RTM
Home production numbers for Saskatchewan and population statistics
for Montana, North Dakota, South Dakota, and Wyoming.
Suppliers
of RTM Homes to Montana and North
Dakota, where the current and existing market is,
are primarily located in Canada. Due to the logistics of cross border
sales, significant moving distances, and the geographical barrier
created by the Missouri River, current market penetration of 50
to 75 units a year is well below RTM Home Market Potential.
Quantification
of the RTM Home market is not a matter of public
domain information because its significance is not generally recognized.
RTM Home market information provided on ATechBuilder.com
results from actual RTM Builder experience and information provided
by contacts within the industry.
RTM
Builders in Saskatchewan, population 1 million,
where the industry has developed over the past 30 years build 250
to 300 RTM Homes annually. While many of these RTM Homes are shipped
to Manitoba, Alberta, and the northern US states, it would be reasonable
to assume that at least 100 RTM Homes a year are built for Saskatchewan
Customers.
RTM
Market Potential of 280 RTM Homes annually
is a reasonable assumption for the states of Montana, North Dakota,
South Dakota, and Wyoming. This market potential is arrived at by
assuming 100 homes per million people (based on Saskatchewan) and
multiplying that by the combined population of 2.8 million people
in Montana, North Dakota, South Dakota, and Wyoming.
This
figure excludes export potential from the four states
because, due to geographical reasons, it will not be nearly as practical
to move RTM Homes the same distances that Canadian RTM Builders
are able to.
This
RTM Home Market Potential assumption should be achievable based
on actual RTM Builder experience first in the Saskatchewan market,
and now in the new, emerging Alberta market. To service the RTM
Home market at this level would require 6 regional RTM Builders
each producing about 45 new RTM Homes annually.
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